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3 Essential keys to making YouTube apart of your Business Marketing Strategy

3 Essential keys to making YouTube apart of your Business Marketing Strategy

With regards to your online activity as a business owner or entrepreneur, everything you do on the internet should work in harmony, be focused on the same core message, and be completely integrated with your other online promotional strategies. For example, you may use your Facebook web page and Twitter feeds to promote your YouTube videos. In conjunction with this approach, you use your YouTube videos to promote your site, weblog, Facebook web page, or twitter feed. Furthermore, your videos must drive home your core message and call to action. How you proceed with this online strategy could be direct or it can take a more subtle strategy. This can be all determined by the makeup of one’s audience as well as your objectives. As you discover more about what’s possible using the YouTube social platform, you ought to think about what you are already doing online and in the actual niche to market your enterprise. When thinking about the best way to harmonize your YouTube strategy with the other social marketing and advertising efforts you need to contemplate the consistency of one’s message, fonts, color schemes, music, sound effects, logos, etc.

While we believe that harmonizing your social marketing and advertising efforts is crucial when utilizing YouTube, the three crucial keys we need to shed light on our within the following places:

  1. Connecting with your audience and discovering what they want or wants (How do you solve their problems?)
  2. How can you select the most effective sort of video content to appeal to your audience?
  3. Developing realistic targets and expectations

Connecting with your audience and discovering what they want or wants
(How do you solve their problems?)

When utilizing YouTube you will have to take a two-sided strategy when writing, developing, generating, editing, publishing, and promoting your own videos. You will first need to concentrate on your personal desires, needs, and objectives all while learning the best way to use your YouTube channel, manager person videos, and tracking your overall on-line activity to achieve your objectives. Secondly, you will need to put oneself in the shoes of the target audience considering aspects of the video production and the all round purpose of the YouTube channel.

One thing to think about when you find yourself considering what our target audience may be looking for is to able to look at things from their perspective. You should ask yourself the following questions:

  • Why must they watch her video(s)?
  • What exactly is it within your videos that can appeal to them directly?
  • Why ought to they watch her video, as opposed to among the many other videos on YouTube that cover exactly the same or comparable material?
  • What will inspire the viewer to move on whatever call to action you have inside your videos?
  • How will your video solve their difficulties, aid them to overcome the challenges, save them time, saving money, and/or provide them with information that they might deem valuable or essential?
  • What will they get out of watching your videos?
  • Watching your videos address their desires and or needs?

In reality, by defining your audience and then understanding them better, can you answer the questions above. It’s going to take some time but do your market research. Understand your product or service. As Natomas SEO experts, we consult our clients to Learn as much as you possibly can about your target audience, and after that use your videos to attain it along with your message.

How can you select the most effective sort of video content to appeal to your audience?

In terms of creating and submitting video content on YouTube, you’ll find there are very few things that can limit you. Nonetheless, it’s your job to become inventive, present your message, and your call to action within a way that works towards achieving your goals making use of the resources at your disposal.

As you consider the ideas for the videos you need to contemplate using the following suggestions:

  • Live-action video (this is footage of people, locations, or items) for this production element there are numerous services that supply stock video footage for your use in the event you choose to use this technique.
  • Graphic titles (text) this could be information that’s stationary on the screen or animated
  • Voiceovers (this is a voice from someone who is insane, but who could be heard speaking) you’ll find tons of specialists that can supply this service for you on websites including Fiverr.com
  • Music and sound effects (similar towards the live-action video you’ll be able to also find royalty-free music to make use of for the videos, YouTube really features a library of royalty-free music that you could use if you never use a private service)
  • Animated graphic sequences
  • Animated or still charts and graphs
  • Visual special effects
  • Interactive hyperlinks embedded in videos (known as annotations) in spring 2017 YouTube discontinued the use of annotations and now they only use video cards

Now that we have discussed the numerous ideas and components that you could use for your video you’ve got to start to think, what’s the very best approach to present your message to your audience? What method will they comprehend and relate to the best? You have to keep in mind that your average viewers focus is very brief. It is crucial which you capture someone’s attention swiftly and present your video and your message in the shortest quantity of time achievable.

When you generate your video you are now competing with all the other videos accessible on YouTube. Consequently, the content and quality of your videos need to meet or exceed your audience’s expectations from a production standpoint. How do you determine this? The answer is easy. Just look in the videos within your niche which are acquiring the most views and see how they broke their video down. What sort of graphics, text, production components did they use? There’s no need re-create the wheel. Just do what they’ve done and add your own personal unique character and spin on it.

In the event you are a skilled, business owner or entrepreneur there’s a high probability that you will need to communicate your message in a way that will appear professional and assist you to develop, protect, and preserve your company’s online image and brand. In case your operation is smaller, the good news is there’s a wide range of software and online-based tools that may assist you to produce and create extremely skilled looking videos. Nevertheless, most of these tools will need some level of knowledge of video production and skill to use properly. In the event you choose to create your own personal videos it will likely be important for you personally to invest the time needed to learn the best way to efficiently use the video production tools and not to merely clutter your videos with an abundance of transitions, graphics, or sound effects.

You are going to discover that it is really rare that your content will probably be so appealing or perceived as so useful for your audience that they are going to forgive low-quality production and sit through a video that they really feel was not intended for them. Probably, they will just watch another video or exit out of YouTube altogether and look for the information they are searching for on other platforms. One approach to circumvent this can be to employ experts. They can assist you to steer clear of costly and potentially embarrassing errors, and more importantly how we produce the desired final results a lot more quickly and using the least amount of confusion or agitation.

Developing realistic targets and expectations

As we already know, publishing videos on YouTube is free, nevertheless, it’s going to demand a monetary investment to create your videos, regardless if you do it yourself or hire someone else to do it. Ironically, even though you’ve got the ability and also you have been able to create a well-produced video, just adding it to YouTube doesn’t guarantee visitors or an audience. If all you do is publish videos and let them sit there in your channel no one is going to find your videos. It’s going to be essential for you personally to heavily market them and utilize SEO video methods.

We would all love to have our videos go viral and be seen by millions of individuals, however, to attain your company’s goals going viral might not be essential. If you target your videos to the niche of your specific audience properly you can achieve the desired outcomes with only a couple of hundred or perhaps a couple of thousand views.

For videos to go viral it must begin to acquire traction online via word-of-mouth and somehow excite the interest of major traditional media outlets to ensure that it gets mainstream attention. This attention, of course, drives more traffic to the video, fueling its status till it eventually becomes viral. Should you possess the thought of generating videos that go viral or tracks large audiences, you’ll quickly learn that videos that have gone viral are often an outcome of an accident, pure luck, or fluke. Most likely, it is not the outcome of careful planning.

Videos made and published by mainstream businesses, the reputation of these videos is usually driven by promotional efforts by the organization itself utilizing both online and off-line/real-world sources, including print media, billboard advertisement, and television advertisement. Please note, the time, funds, and resources you invest in the production of your videos is only the beginning.

In the event, you are in a position to attain your objectives inside the content of the videos themselves, and market them properly and consistently to the right audience, will you receive the advantage of the overall goals becoming achieved making use of YouTube as a marketing and advertising and promotional platform for the business or brand.

How businesses are using YouTube as a promotional and advertising method

How businesses are using YouTube as a promotional and advertising method

To become competitive, it is practically necessary for a company in almost any market to tap into the power of the Web and on-line social networking. YouTube, is not only the world’s hottest video clip streaming services it is also the next most often utilized internet search engine behind Google. YouTube can and will be a powerful part of your overall marketing and promotional methods.

In 2011, YouTube video clips receive greater than one trillion views. This is like one hundred forty separate videos for every residing individual on the planet! More than 72 hrs worth of new and original video content is uploaded every moment of every day, attracting nationwide and international audiences. What’s even more interesting, is the fact that as popular as YouTube may seem within the United states of America, the US only tends to make up 30% of YouTube’s viewership.

Each week, more than one hundred million individuals click on on a “Share” button and inform their on-line buddies of YouTube video clips via twitter, Facebook, Google +, Instagram, and Snapchat. Each day, the equivalent of more than 500 years worth of YouTube video clips are watched on Facebook alone; within minutes, more than seven hundred videos are shared by way of twitter.

Companies make use of YouTube in a myriad of ways, including buying text-based and display advertisements that hyperlink to the websites and video clip ads that resemble brief commercials as an example. Numerous businesses also create and publish their very own YouTube videos as a part of their overall marketing and promotional strategy.

When YouTube was introduced in early 2005 it permanently altered how individuals see and make use of the Internet. YouTube essentially permitted for everyday people, entertainers, and business owners from each aspect of life to produce, create, upload, and share original videos for free and develop possible domestic and worldwide audiences for his or her brand. Currently, YouTube attracts upwards of 800 million distinctive customers per month. As a result of YouTube’s launch, these individuals have viewed greater than 4 billion hours worth of YouTube videos.

Regardless of the size of your company YouTube provides huge opportunities. Just about any entrepreneur or company can take advantage by utilizing YouTube in a cost effective method to inform, teach, or develop an audience/customers to take action. However, to use this on-line marketing and advertising tool to its fullest possible potential there are a few things that businesses need to take into consideration.

  • What YouTube is able to do and how it can be used to your advantage.
  • The main idea or concept of your business or advertising efforts and how you can use YouTube videos to enhance your other online advertising and advertising offers.
  • A clear idea of who your target audience is and where their interests lie.
  • The simplest way to use video clips to capture your viewers and present your core ideals/message

Before you start creating, editing, and uploading your videos you’ll need to establish a YouTube account for yourself or your company. Since Google owns YouTube they require that you have a Google account in order to access the backend of YouTube. You do not necessarily need to have a Gmail account however you could get an email account for free as well depending on your preference of receiving email.

While you are exploring YouTube from a business perspective it is essential that you begin looking at videos that are interesting to you that relate to the business or market that you attempting to influence. As you are viewing YouTube videos it is also good to take the time to become an active a part of the YouTube community by “liking” other people’s videos, submitting feedback, and sharing video clips together with your on-line friends. If you are able to find videos which are catering and focusing on viewers you want to attract, you can analyze what they did or are doing to produce the viewership they did. You can then proceed to create content that will provide more detail or show your expertise in that area that will benefit that audience. From a strategic viewpoint, when you comment on videos your actually sending hyperlinks back to the channel that you created. So if you’re providing good feedback individuals may choose to consider who you are and look at some of the video clips on your web page.

All of the video clips published on YouTube are searchable utilizing keywords and look up phrases which suggest search engine optimization (Seo) plays a large part in your videos being viewed by watchers. YouTube also allows you to discover videos by category, by channels, and by their popularity/trending topics. Additionally, YouTube enables you to link your Facebook, Google +, and Twitter accounts for your YouTube account. This serves a dual purpose which allows you to post your video clips on YouTube and have them automatically shared on other social media platforms that you have accounts on as well.

As you study and analyze your target audience it is essential to know that traffic from YouTube mobile device users has elevated exponentially. As a result, whenever you begin creating and sharing your own videos you might want to avoid video/production elements such as too much text that will be hard to read on smaller screens.

As you can see YouTube is an extremely important component of your online and social networking strategy. We will continue to dive further into components of YouTube. We will uncover strategies that business owners can use to enhance their viewership and YouTube rankings. Thanks for reading our post and we ask that you take a look at our YouTube channel and view a couple of our videos. Comment on them, like them, share them, and if you are so inclined to, subscribe to our channel where we’ll also add videos on topics like what we have shared today.

Optimizing your Facebook Business Page Properly

Optimizing your Facebook Business Page Properly

If you are a business owner or a professional in any niche you may hear the term optimize or optimization repeatedly when it comes to search engines or online marketing. Before we go into what it means to optimize your Facebook pages let’s get a clear definition of what optimization means first.

Dictionary.com defines optimization as the following:

  1. the fact of optimizing; making the best of anything.
  2. the condition of being optimized.

While this definition isn’t as specific as it could be regarding online optimization, however, it does provide some insight on what actions you should be taking with your web pages. Specifically, “Making the best of anything” and “the condition of being optimized”.

Dictionary.com further goes on to provide contemporary examples of optimization from the web for more clarification:

Optimization is techniques that allow people to discover you, just like the meta-text of a website.


At Holts Brothers Internet Marketing Solutions Inc, we define optimization as: Helping people find you or your business for terms related and relevant to your niche.

So now that you have a better idea of what optimization means let look at how this actually apply to creating and developing Facebook Page.

After you have Created your Facebook Page you will be prompted to complete various information fields such as the Name, Address, Phone number, Website, and description of your business. Optimization in this context would be to completely fill out this information for your business or brand and in the fields that you can add a description or background information to include as many keywords that your are targeting that makes sense.

In the sections below we will point out some of the key areas that you should pay attention to when developing your Facebook page. However, please note that you want to fill all applicable fields 100%. This is what it means to optimize.

Adding or Updating your Facebook page Business Information

Upon creating your Facebook page, in order to fully optimize your page, we recommend that you complete each section pertaining to your business information. This process is very easy and effortless to accomplish. If you follow the instructions below we will show you what each step will look like pictorially.

  1. Click About on the left side of your PageHolts Brothers Internet Marketing Solutions Facebook Tips
  2. Clicking the About button will then take your business or brands about page where you will click Edit Page Info on the right side of the middle section of the page.Holts Brothers Internet Marketing Solutions Facebook Tips
  3. After you click the “Edit Page Info” Link shown above a pop-up window will appear and you will have four options to choose from in which to input your information. These options include “General”, “Contact”, “Location”, and “Hours”.When you Click on the General tab you will see fields where you can put in your company or brand name. The area in which you want your business to be categorized. Choosing the correct category can mean a lot regarding where and how your business is ranked. One way to make sure you are in the correct category is to go to your competitor’s pages and see where they are categorized and put in the same or relative category if your business is a bit more specific. A description of your company and the Impressum. In the description section, you want to sprinkle keywords such as your company/ brand name and words that you want to rank for.
  4. The “Contact” tab will have fields such as your company’s phone number, website or blog, and email address. The information you provide here has two-fold value where on one hand you are adding your website link and building a business citation with one of the most powerful social media platforms online today. So this means that you will be adding some trust and authority to your website.Holts Brothers Internet Marketing Solutions Facebook Tips
  5. The Location tab is available and applicable to any place where your business is conducted or people can potentially visit. If you have an address we would recommend adding this information as it too adds to your business citation consistency and credibility.
    Holts Brothers Internet Marketing Solutions Facebook Tips
  6. Under the Hours tab, there will 4 additional options that you can choose from that is pretty self-explanatory. Those options would include: “Open on selected hours”, “Always Open”, “No hours available” and “Permanently closed”. While at some point in time we may dive deeper into these options, the most commonly used option and what we will display in this post will be the “Open on selected hours”. Using this option will present the days of the week and the hours that you are open on these days.Holts Brothers Internet Marketing Solutions Facebook Tips
  7. Once you have completed inputting your company or brand information, all you will have to do is click the “X” button at the top of the page. Facebook now automatically saves the work that you do so you no longer have to worry about what information was retained.

We hope that you have enjoyed this lesson and hope that you come back for more information on various social media and Local Sacramento SEO Tips! If you have any questions please contact us!

Getting Web Hosting for your Domain

What is web hosting?

A web host is a service that allows organizations and individuals to store their website or web page on a private server (computer) for viewing on the Internet. Many people don’t even realize that they can host their webpage right from their own personal computer. The problem with that today is that most personal computers do not have the proper security in place to prevent hackers in one extreme case and on a lighter note simply do not have their computer on 100% of the time for people to access the web page files. In all truth, you probably wouldn’t want your computer on all day with people all around the world have an access to it. For this reason, there are web hosting companies that provide the security and uptime (meaning that the server your website files are stored on our nearly 100% accessible 24 hours out of the day without being cut off or inaccessible).

Web hosting service providers are businesses that provide technologies and services needed for the website or webpage to be viewed on the Internet. Some of these services include content management service (CMS) platforms such as WordPress, Joomla!, wiki, etc. Hosting companies also provide services such as email and web page redirecting.

When online users want to access your website files or in layman terms your webpage, they would type your website address or domain name into their browser. Through the Internet, their computer will then connect to your servers IP address (computer) and your webpages will be processed and presented for their viewing through their preferred browsers such as Microsoft Internet Explorer, Mozilla Firefox, or Google Chrome.

Where can I get hosting at?

Today, there are many hosting options out there. With so many to choose from how do you know which one is potentially right for you? In this section, we are going to cover three of the top hosting providers and what services they have to assist you in hosting your website.


Host gator is one of the most popular hosting service companies online today. Host gator was founded in 2002, serves hundreds of thousands of customers, has over 500 employees, and has entered markets both domestic and international.

Host gator has three main packages for their web hosting plans. The hatchling plan, the baby plan, and the business plan. The hatchling plan and the baby plan only have one significant difference and that is the hatchling plan only allows you to host one domain while the baby plan allows you to host unlimited domains. The business plan, however, allows you to have a private SSL (secure socket layer), IP address and a free voice phone service. All plans include unlimited subdomain, FTP accounts, email accounts, a 99.9% uptime guarantee and a no contract with the 45-day money back guarantee. Host gator offers many more features than those that are listed in this article, however, of all the features the most important is that they have 24/7/365 phone support live chat and ticket system. So if you ever get caught in the jam using their services they can and will help you.

For more information on HostGator: https://www.hostgator.com/


In my opinion, Go Daddy would be the next most recognized hosting company, however, Go Daddy was not originally recognized for hosting. Go Daddy was accompanied that was started in 1997 during the beginnings of the development of the public Internet. Go Daddy hails its origins as a domain registrar by provided its clients with the ability to purchase and own domain names in order to develop their web properties. In October 2013, Go Daddy acquired a hosting service provider called Media Temple and several other hosting providers since and began to provide hosting services to their clients. Like host gator, Go Daddy provides 99.9% server uptime with excellent 24/7 customer support. They also provide a cPanel for users to execute one click installs for the content management platforms. Go Daddy is filled with feature-rich services and competitive pricing. However, their email offerings in shared hosting limitations still leave something to be desired. Whether you’re just starting out online or have some experience working with websites and hosting Go Daddy should certainly be in top competition for your selection.

For more information on Go Daddy: https://www.godaddy.com/hosting/web-hosting


Dream host similar to Go Daddy started at the dawn of the public online experience in 1996. It is a Los Angeles-based web hosting provider and domain name registrar similar to GoDaddy, of course, the difference is dream host was primarily a hosting company than a domain registrar company. Dream host of the long list of features to use for your personal and business related hosting needs. Like the other hosting accounts dream host has shared hosting, WordPress hosting, virtual private server (VPS), DreamHost C- Paneland plenty of options for webmasters to develop attractive sites.

Unlike host gator and Go Daddy dream host has hosting plans starting at $10.95 per month or $9.95 per month with a one-year commitment. This package offers unlimited storage space, unlimited domains, email, and monthly data transfers. In addition to this like most of the hosting companies, they rule to give you a free domain but you have to pay the registration fee for additional domains.

DreamHost will offer you a user-friendly will cPanel platform in which you can access all their features and the content management platforms. They have excellent customer service and we would recommend keeping dream host in the top of your list for consideration when looking for hosting companies.

For more information on DreamHost: https://www.dreamhost.com/hosting/shared/

These hosting companies are just a few of the most notable hosting companies out of hundreds perhaps even thousands of hosting companies. While many of the top-tier hosting companies are relatively the same just be careful when trying to go to cheap on your hosting as you may run into customer support challenges. This can turn into a big issue if you’re not familiar with engaging hosting services or using cPanel dashboards. For more information on hosting continue to review our blog post as will go into some more the technical aspects of hosting or you can contact us directly and we can provide some guidance on a few of your issues.

For more information on hosting continue to review our blog post as will go into some more the technical aspects of hosting or you can contact us directly and we can provide some guidance on a few of your issues.

Local Citations are powerful for improving online ranking

Anything that can be done to improve the SEO for your business is a positive thing. You need every advantage that you can get when going up against your competition. You should know how important it is to optimize your website for SEO and that social media is a powerful tool to get your brand out there. However,  there are other tools in available to you that can help you in regards to SEO. A simple and often overlooked tool that can really improve online rankings are local citation / business citations.
What are local citation or business citations? This is any time your business is mentioned on the internet, regardless of whether or not there is a link associated with the mention.  It can reference the name of the company or along with other important information for people to contact the business.  A full local citation includes all of the information for the company while a partial local citation only includes some of this information.
In fact, business citations can actually be one of the top factors for getting higher SEO rankings. It is estimated that citations can factor intolocal citations holts brothers internet marketing solutions about 25% of your ranking. This is due to a huge part of the algorithms that Bing and Google have in place to decide on how search engines will rank online pages. If your SEO ranking is very similar to one of your competitors, the site with the greater amount of local citations will end up getting the better spot on the search list. When these citations come from reputable sources like Superpages, it can help improve how much the citations can help you. Local citations are also important because it can validate your business, which is important for people who want to only deal with reputable businesses as well as for SEO purposes. By focusing your attention on local directories and industry-focused blogs or directories, you are going to do wonders for your SEO ranking.
Business citations can do a lot for your local businesses in regards to SEO. That is why you need to make sure that your name gets out there, especially to reputable sites. Businesses need to get every advantage that they can and business citations / local citations can give you that extra push to get noticed on search engines. There are ways that you can get your name out there and it is so important that you do. People will see your name on sites such as the local Chamber of Commerce or on a popular blog for your industry.

January 2018
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