How businesses with social media hot spots are exceeding sale targets
With conversation centered on the online aspects of a business it seems to ignore the fact that there are brick and mortar businesses that are still trying to thrive in this highly competitive world. If you are a brick and mortar store and you want to find out how to compete against your internet competition, you will need to offer any advantage that you can possibly offer to get customers into your business. One big help can be to offer free Wi-Fi and to implement social media hot spots.
Think about some of the businesses that you visit on a regular basis. You probably have visited Starbucks at least once, where you likely noticed many people with their laptops and tablets out working away on them. These people sit here for hours and continue to purchase more coffee while they are there to keep them caffeinated. This has become a business model that can really help your business become more successful. By offering free Wi-Fi, you will entice more people into visiting your business. They will stay longer, allowing them to spend more money in your store. People love to be connected with their technology, but data can be so expensive. For this reason, offering free Wi-Fi is definitely a wise idea.
How do social media hot spots work? When customers go to your place of business, they will connect to your business’ Wi-Fi easily by clicking onto your businesses free Wi-Fi name that shows up on their screen. Then a browser will show up with a portal page that was specifically designed for your business. They will be able to easily connect to their social media accounts from this portal, allowing them to tag their location and discuss where they are and how much fun they are having there. This can be a great way to spread the work about your location. Word of mouth is one of the best forms of marketing that you can get as customers typically really share something that they love and their friends will take this great time into consideration when choosing a fun activity. This is a mutually beneficial thing because you get free publicity and they get free Wi-Fi that allows them to stay connected to their social media accounts.
Free Wi-Fi and social media hot spots can really make a difference in how popular your business is. You want to do whatever it takes to increase your revenue and this can be a surefire way to do that. You should really take a close look at the options that you have to offer these free services for your customers. This will definitely give you an excellent return on your business and if you need further proof of that, remember about places like Starbucks, Panera Bread and other places that offer free Wi-Fi to their customers. You will notice that they have amazing profit margins that can really benefit your business.